Facebook Marketing: An Hour a Day | More Internet Marketing

View Larger Image

Facebook Marketing: An Hour a Day

Average Rating:
Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5
List Price:
$29.99
Our Price:
$17.03
You Save:
$12.96 (43%)
Buy it now at Amazon.com!

Product Info

  • EAN: 9780470569641
  • Manufacturer: Sybex

Features

  • ISBN13: 9780470569641
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Editorial Reviews:

  • Develop, implement, and measure a successful Facebook marketing campaign

    The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.

    Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

    • Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
    • Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
    • Shows how to execute your strategy while incorporating all of Facebook's relevant features
    • Addresses Facebook's pay-per-click platform, Facebook Connect, and more

    Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Spotlight customer reviews:

  • Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
  • Summary: Longer read..not much new
  • Comment: This book was a good redfresher on things I mostly knew already. It is a lengthy read compared to other Facebook books. There are better books out there.
  • Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
  • Summary: Wearing out my yellow highlighter
  • Comment:
    I started reading Mari Smith and Chris Treadaway's new book, Facebook Marketing: An Hour a Day and it is slow going.

    It is NOT slow reading because it is poorly written or dull.

    I'm reading it slowly because I am literally using up my yellow highlighter marking important passages. Then I have to pause to write little margin notes. And then of course I must put those little sticker bookmarks on pages I know I'll want to refer back to again and again.

    Not to mention that I have to jot down ideas gleaned from Smith and Treadway in a little notebook I keep with me at all times.

    And all that doesn't include the time I spend being envious of these two and their brilliant ideas. I just wish I had written this book instead.

    Treadaway and Smith have written that rare book that balances in-depth, expert advice without leaving the newbe behind in the dust. It is just packed with actionable ideas any marketer can use to take advantage of the breathtaking potential of Facebook to promote their business.
  • Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
  • Summary: An Excellent Guide
  • Comment: Before reading the book, I had thought it would explain how you can maintain a strong presence for your business in only 60 minutes a day, but that's not quite what it's about. It is actually a sixteen-week program, taking you from planning to implementation and evaluating your results. Every day has an assigned task which should take approximately one hour to complete, making it ideal for readers who prefer a practical, structured approach to learning.

    The "course outline" is as follows:

    Month 1: Create the Plan and Get Started
    Month 2: Establish Corporate Presence with Pages and Groups
    Month 3: Create Demand with Facebook Ads
    Month 4: Advanced Tactics and Campaign Integration

    There is a wealth of valuable information in this volume, much of which is not limited to Facebook but is relevant to any form of social media marketing. It's next to impossible to talk about any component of social media in isolation, because they all work together so closely.

    Facebook changes so often that no one can know for sure what the future will hold, so the Appendix containing the opinions of six industry experts on "The Future of Facebook" was particularly fascinating. It is clear that social media in general, and Facebook in particular, are going to continue to play a major role in people's lives, so it's going to become increasingly important for businesses to get involved if they don't want to get left behind.

    Whether or not you choose to follow the daily steps, this book is an excellent guide for anyone wanting a better understanding of how Facebook works and how they can leverage it to promote their business.
  • Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
  • Summary: Excellent practical guide
  • Comment: Books related to social media marketing keep coming out. The truth is that even if Internet and social media marketing aren't new, the information needs for marketing managers are huge: the more they read, the faster they will get the immersion feel enabling them to move from a tactical use of social media to a strategic management of social media campaigns.

    Not all books are equally valuable, though. Count Facebook Marketing by Chris Treadaway (@ctreada) and Mari Smith (@MariSmith) among the great ones. Unpretentious and practical, it takes you by the hand and shows you how Facebook can work for you, as an individual with a personal practice, or as a social "editor-in-chief" for your company. Even if you believe that you already "know" a lot, read this book as it's quite possible that you might not yet be taking full advantage of what you "know."

    The first chapter is one of the simplest and best written short history of Internet Marketing I have seen in a while; it summarizes how customer targeting is quickly evolving towards building up coherent sets of motivated and intention-driven social commerce addressees, and takes you to the second chapter and what Facebook is: a platform that brings people to real or virtual places or stores based on who they are, what they like, or what they are looking for. In other words, people who have described themselves in their own terms. Based on this understanding of the potential of Facebook as a sales and marketing platform, you are able to define your "social media product," because "the social media presence is, in effect, an interactive online product." Promoting or positioning this "product" requires a structured view of your social media project, so start with the beginning: Create a campaign. Facebook Marketing is one of the few books reminding you of this simple, yet critical concept of "campaign": it's what kicks off the entire work process and your operational plan.

    Chapters 4 to 7 take you through a month-by-month (as well as week-by-week and day-by-day) planning and execution plan. This is yet another real plus of this book: the authors are hands-on practitioners sincerely willing to transfer their own experience and turn you into empowered, rather than dogmatic, professionals. Because measurable success will not come overnight. It's the result of an iterative process composed of a collection of adjustments, experiments, and reassessments. "Remember," the authors warn, "these projects involve a lot of trials and errors." So, generally speaking, no matter how convinced you may be that you are cutting edge, always temper your own expectations, don't over-promise, and measure impact and results like crazy.

    The last three chapters offer a variety of tips and advice - from leveraging Facebook apps to picking up the right people and vendors - and invite you to remain on the look out. Facebook has quickly become a marketing power-kingdom. Continued learning will be part of your continued success. Incidentally, keep abreast with the authors' sites and wisdom.
  • Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
  • Summary: Further Reading
  • Comment: Great book and absolutely relevant to today's marketing. Social media is on the forefront of customer outreach. I found this to be great follow up reading mentioned on a number of tech blogs when implementing social media marketing in the workplace: [...]. I also registered for their webinar covering all of this: [...]. Hope it helps.

Discover Internet Marketing Option insider secrets and exclusive deals!
No Spam, Guaranteed!

Internet Marketing Option News