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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Product Info

  • EAN: 9781935251736
  • Manufacturer: BenBella Books

Features

  • ISBN13: 9781935251736
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Editorial Reviews:

  • Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

    But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

    With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

    The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.

Spotlight customer reviews:

  • Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
  • Summary: Lots of good advice
  • Comment: This book contained numerous tips and plenty of good advice. This book would be especially helpful for someone who is unfamiliar with social media and needs a beginner's guide. This book also has many good tips for someone like myself who has used social media for personal reasons but has never used it for business purposes. I have been using facebook for a few years, so I skimmed through that section and was still able to find out things about facebook that I was unaware of.

    It is also a very quick read. I sat down and read through the entire book in one evening. The author has a very conversational tone to her writing, which makes the book more interesting than many guidebooks tend to be.
  • Customer Rating: Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5
  • Summary: Don't by the kindle version!
  • Comment: I really hate to give this a bad review, and actually I am not....the content is excellent. But I bought it digitally and had it downloaded to my phone with a Kindle version. The problem is, there are huge grey blocks cluttering the pages with no text graphics or anything in the grey blocks. Also, the tables and text in picture blocks is so small it is not readable, and there is no way to increase the size to make it readable. (You can adjust the book text, but not the text in the graphic boxes.) I was hoping for a great opportunity to buy books on the fly and read them on my smart phone...but alas, it appears the technology is not perfected.

    In addition their is no satisfying resolve from Amazon or Kindle. Their response is they will look into it.

    I would have liked for them to say they would send me the hard copy of the book immediately and then deal with their issues as they can. I am not looking to get two versions, just one that I can use and read without expense or delays. This is their issue and they should find a way to satisfy their customers while they are sorting it out.
  • Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
  • Summary: Social Media Gem Discovered!
  • Comment: The Zen of Social Media Marketing" hits the nail on the head with a a no-nonsense guide to effectively using social media to market yourself or your business. Filled with practical tips and real-life examples, Shama Hyder Kabani illustrates strategies for utilizing Twitter, Facebook and LinkedIn to market effectively and identifies stumbling blocks to avoid going "too far".

    If you are just diving into the Social Media world, this book is a fabulous intro. In addition to being thoughtfully organized and relateable, it is an easy and enjoyable read. Shama clearly outlines effective strategy in layman's terms with practical tips and reachable goals. She spotlights real, everyday people and how they are using social media to successfully achieve their marketing goals.

    This is a book that you will want to refer to again and again. Each time I open it, I find a new sidebar article I hadn't read before, or a tip that I overlooked. If you spot this bright yellow book, don't pass it over - its a social media gem!
  • Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
  • Summary: The first book you need
  • Comment: the zen of social media marketing, An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue is touted as "The last social media guide you'll ever need." With the excellent coverage of Facebook, Twitter and LinkedIn, it's may also be the first one you need for today's web. The info (each gets it's own chapter) is very timely and thorough. Plus! There is online content that is kept up to date. You can access it with the information in the book. There are also references to integrating other sites such as ping.fm, digg, StumbleUpon, and Delicious into your plans.

    You'll find one of the keys early in the book helps to crystalize your plan for using social networking. A lot of the book references these concepts, specifically how to use the three sites to achieve these goals.

    The acronym is ACT:
    Attract - get people to your website
    Convert - turn strangers into consumers and then customers
    Transform - turn your successes into attraction magnets

    One interesting additional aspect of this book it that it contains a number of excerpts from other works. Normally just a paragraph or two, they are references that help lend credibility to the point as well as provide additional reference opportunities. Examples:
    Mitch Meyerson - [...]
    Samantha Hartley - [...]
    Suzanne Falter-Barns - [...]

    My favorite paragraph:
    "Be Human. Remember that behind every Twitter name or Facebook profile is a real live human being. The ultimate goal is to always connect with that person."

    Amen

    Full review at [...]

  • Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
  • Summary: Social Media the wave is unstoppable
  • Comment: As I continued my journey to read and absorb the new wave of "Social Media" I came upon Shama's book. I'm already reading it for the second time, and can't put it down. I've got pages marked, paragraphs marked. This is a book that gives you the truth, down to earth information, not the hype you see surrounding this topic. I like that.

    Shama, clarify's the how, why, which helps the reader to learn and understand "Social Media". She goes into the Do's and Don'ts of the top social media sites which gives me a road-map and shortens the time it would take me to figure it out on my own.

    With Social Media changing so much, I like the continuous online updates, which keeps it current. If you are in the market for a book on "Social Media" buy this one!

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